Bethesda and the UFC have a bizarre partnership to advertise Fallout 76
There is a well-known affiliation between Digital Arts and the UFC. For the previous three years, EA has developed an annual iteration of the officially-licensed UFC video games. Now, one other writer is nudging in with a non-sports association.
Bethesda and the UFC simply introduced a partnership to advertise Fallout 76 within the Oceania territory (Australia and New Zealand). That appears type of bizarre, proper? Prolonged role-playing video games and combined martial arts aren’t actually a pure pairing.
Issues begin to make a bit extra sense when you think about the face behind this advertising deal. Robert Whittaker, the reigning UFC Middleweight Champion, is now a model ambassador for Bethesda within the Oceanic area. In a press launch, the UFC calls Whittaker a “lifelong gamer.”
Certainly, Whittaker has been enjoying some video games, and comparatively sophisticated video games at that. He has a modest-sized Twitch channel the place he streamed The Elder Scrolls On-line in June — greater than a month earlier than this partnership. In February, he was stoked to hit gold rank in League of Legends.
So yeah, it is sensible that Whittaker is as much as promote Fallout 76. He most likely would’ve performed it on his personal time anyway. Possibly the UFC is not an ideal match for Bethesda video games, however it positive looks as if Whittaker is.