Binding of Isaac: 4 Souls gathers over $2 million in crowd funded cash
Simply earlier than launching the marketing campaign for The Binding of Isaac: 4 Souls, Edmund McMillen hit me up on Twitter to ask me if I had any recommendation on the best way to assist him promote his new recreation. He appeared just a little not sure of how properly it could do. That is the primary bodily, collectible card recreation he is ever bought, and whereas Isaac remains to be extremely well-known and properly beloved, you by no means know when curiosity in a model might have run dry.
Properly it appears to be like like Edmund’s issues had been all for naught. With a couple of day left to go within the marketing campaign, 4 Souls has pulled in more cash in a month than I am going to make within the subsequent 20 years. I believe Edmund has himself to thank for that. His Twitter account has mainly been my favourite online game for the previous month. Each few days he’d put up a problem, like “clarify the plot of Isaac to your Mother” and if sufficient folks accomplished it alongside a collection of different real-life duties, he’d announce one thing like a brand new card or a chunk of artwork by the Rubbish Pail Children man to anybody who backed the sport on the Kickstarter unique $35 tier or larger. He is additionally launched boss fights, like the ultimate battle towards Delirium that is occurring proper now, that you could assist struggle by backing the sport, or simply by serving to to unfold the phrase about it.
Edmund and the Isaac group have made the marketing campaign really feel like an month-long celebration that is enjoyable and welcoming for backers and non-backers alike. That is why it is already turn into one of the crucial well-handled gaming Kickstarter campaigns on report. Whereas I am wanting ahead to getting 4 Souls within the mail someday within the subsequent 12 months, I am much more excited on the prospect of one other crowdfunding occasion from Edmund and his household. Lets hope they comes again subsequent 12 months with a marketing campaign for an Isaac animated film. I volunteer to play the function of Spewer without spending a dime.