EA reportedly paid Ninja $1 million to advertise Apex Legends
Digital Arts spared no expense selling Apex Legends. The gamble seemingly paid off, as Apex Legends instantly ascended to the elite ranks of one of the standard video games on the earth. This is a brand new influencer statistic that makes it obvious EA went into this promotion with a hefty advertising finances.
Based on Reuters, Ninja was paid $1 million to tweet about Apex Legends and to play it on stream in entrance of his 13.6 million Twitch followers. It is unclear how lengthy EA required Ninja to play Apex Legends. He streamed it for 12 days after it launched, earlier than ultimately switching again to Fortnite.
It is a startling sum, however it’s the form of determine that is wanted to get Ninja’s consideration. He reportedly made $10 million in 2018, that means he is averaging earnings of roughly $833,000 monthly. One other $1 million is not a life-changing sum of money for Ninja, however it’s sufficient to briefly wrestle the highlight away from Fortnite.
Ninja’s payday was a part of a tactical and coordinated effort from EA. Apex Legends lead producer Drew McCoy stated “We actually needed to create a day the place you could not escape Apex if you happen to cared about video games and we needed it to really feel like an occasion was taking place in all places across the globe on that day.” It labored, and now Apex Legends is one in all 2019’s early in a single day success tales.
High gamer ‘Ninja’ made $1 million to advertise EA’s ‘Apex Legends’ launch: supply [Reuters]