Reggie Fils-Aime to Retire; Doug Bowser Named New President

Reggie Fils-Aime to Retire; Doug Bowser Named New President

After 15 years at Nintendo of America and practically 13 years as president, Reggie Fils-Aime will retire. His final day with Nintendo can be April 15, 2019. Taking his place is Nintendo of America’s present Senior Vice President of Gross sales and Advertising and marketing, Doug Bowser. Right here’s the official assertion Fils-Aime made concerning his retirement.

Nintendo owns part of my coronary heart ceaselessly. It’s a component that’s crammed with gratitude – for the extremely gifted folks I’ve labored with, for the chance to signify such a beautiful model, and most of all, to really feel like a member of the world’s most optimistic and enduring gamer neighborhood. As I stay up for departing in each good well being and good humor, this isn’t ‘sport over’ for me, however as a substitute ‘leveling up’ to extra time with my spouse, household and associates.

Fils-Aime’s time with Nintendo traces all the best way again to the GameCube and Recreation Boy Advance period. We watched him introduce us to Wii Sports activities, break floor with a line of implausible handhelds, and usher Nintendo into the present gen with each the Wii U and the Nintendo Swap.

Along with “record-breaking gross sales, particularly for merchandise just like the Nintendo DS, Wii, Nintendo 3DS and Nintendo Swap methods,” throughout his tenure, Nintendo of America expanded. The corporate now has a key gross sales and advertising and marketing workplace in Redwood Metropolis, California, and constructed a brand new NOA headquarters in Redmond, Washington.

Doug Bowser is not any stranger to management himself. He joined Nintendo of America again in Could 2015 and led the gross sales and advertising and marketing of the Nintendo Swap, “which grew to become the fastest-selling online game system of this {hardware} technology by 21 months, in accordance with The NPD Group.”

Fils-Aime received outcomes for Nintendo and Bowser appears set as much as do the identical however what followers will miss essentially the most is Fils-Aime’s character and coronary heart. His charismatic management is finest represented within the goodbye he issued on to followers, as shared by Nintendo of America‘s official Twitter account.

There, he displays on what makes the neighborhood particular. “From the primary time I noticed the nickname Regginator I spotted that Nintendo followers share a novel sense of neighborhood. A bond that goes past simply the love of video video games.”

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